ADMS 2200 Chapter Notes - Chapter 4: Content Marketing, Social Media Marketing, Digital Marketing

82 views3 pages
azurewolf695 and 38026 others unlocked
ADMS 2200 Full Course Notes
17
ADMS 2200 Full Course Notes
Verified Note
17 documents

Document Summary

Digital markeing: the strategic process of creaing, distribuing, promoing, and pricing goods and services to a target market over the internet or through digital tools. B2c digital markeing selling directly to consumers over the internet: interacive markeing buyer-seller communicaions in which the customer controls the amount and type of informaion received from a marketer through such channels as the. Internet and virtual reality kiosks: electronic storefronts company websites that sell products to customers, electronic shopping cart. An e-business website can: broaden customer bases, provide immediate access to current catalogues, accept and process orders, ofer personalized customer service. Basic quesions a company should ask itself when planning a website: the purpose of the website, whether the irm should develop the site itself or outsource it to a specialized irm, determining the name of the site. Successful site development: establish goals, implementaion and interest, pricing and maintenance, assessing site efeciveness.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents