ADMS 2200 Chapter Notes - Chapter 4: Content Marketing, Social Media Marketing, Digital Marketing
azurewolf695 and 38026 others unlocked
17
ADMS 2200 Full Course Notes
Verified Note
17 documents
Document Summary
Digital markeing: the strategic process of creaing, distribuing, promoing, and pricing goods and services to a target market over the internet or through digital tools. B2c digital markeing selling directly to consumers over the internet: interacive markeing buyer-seller communicaions in which the customer controls the amount and type of informaion received from a marketer through such channels as the. Internet and virtual reality kiosks: electronic storefronts company websites that sell products to customers, electronic shopping cart. An e-business website can: broaden customer bases, provide immediate access to current catalogues, accept and process orders, ofer personalized customer service. Basic quesions a company should ask itself when planning a website: the purpose of the website, whether the irm should develop the site itself or outsource it to a specialized irm, determining the name of the site. Successful site development: establish goals, implementaion and interest, pricing and maintenance, assessing site efeciveness.