ADMS 2400 Chapter Notes - Chapter 12: Satisficing, Bounded Rationality, Selective Perception

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Thinking that results with the choices, among alternative courses of action. Decisions that become somewhat automatic because a person"s knowledge allows him or her to recognize and identify a situation and the course of action that needs to be taken. Decisions when situation arises that is new, complex, and not recognized. Offers a step-by-stop approach to making decisions that maximize outcomes by examining all available alternatives. Chooses the option with the highest utility. Is able to identify all the relevant options in an unbiased manner. ** most decisions don"t follow the rational model: define the problem. Who and what is affected by the problem. Complete information regarding the situation is available. Quantitative measures that look at the costs and benefits of the alternatives are available. The de(cid:272)isio(cid:374) (cid:373)akers" judg(cid:373)e(cid:374)ts, (cid:271)eliefs a(cid:374)d prior e(cid:454)perie(cid:374)(cid:272)es should (cid:374)ot i(cid:374)flue(cid:374)(cid:272)e the decision. Complete information regarding the situation is lacking. Quantitative measures that look at the cost and benefits of the alternatives are lacking.

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