ADMS 2400 Chapter Notes - Chapter 2: Summary Judgment, Negativity Bias
26 Sep 2015
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Document Summary
Perception is a cognitive process that enables us to interpret and understand our surroundings. Social cognition the study of how people perceive one another. (also known as information processing. ) A 4 stage information-processing model of perception: selective attention: Attention is the process of becoming consciously aware of something or someone. Attention can be focused on information either from the environment or from memory. Research shows that people tend to pay attention to salient stimuli something that stands out from its context: encoding and simplification: Encoding - refers to interpreting or translating raw information into mental representations. To accomplish this, perceivers assign pieces of information to cognitive categories that are designated by names, i. e. , dog, and animal. People, events, and objects are interpreted by comparing their characteristics with information contained in schemata mental picture of event or an object. Encoding outcomes we use the encoding process to interpret and evaluate our environment. Individual differences influence encoding: storage and retention:
