ADMS 2511 Chapter Notes - Chapter 1: Googolplex, Intensify, Architectural Plan

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Chapter 1 Notes:
A portal is a web based personalized gateway to a great deal of relevant information from
various information systems and the Internet like Yahoo and Microsoft (MSN)
- Electronic commerce is the buying and selling of products, services or information via
computer networks including the internet
Google built a platform called Googolplex
- a platform consists of the hardware software and communications components
that organizations use to process and manage information
- Consists of Hardware: servers is a computer that provides access to various
services available on a network such as data, web pages and so on
- Software
- Communications
-Personalized search generates and organizes search results based on an analysis
of the types of results a user has clicked on in past searches
-Desktop search allows users to search the contents of their own hard drives and
Vertical Search tailors searches to specific internet sites
- The Google case illustrates how an organization can use information technologies to
survive and thrive in today’s environment
- to succeed in today’s environment it is often necessary to change business model and
- IT can enable organizations to survive and thrive in the face of relentless business
- IT may require a large investment over a long period of time
- Organizations can leverage their platforms to develop new we based applications,
products, and services as well as to provide superb customer service
Management Information Systems: deal with the planning or and the development,
management and use of information technology tools to help people perform tasks related
to information processing and management
Information Technology (IT): relates to any computer based tool that people use to
work with information and to support the information and information processing needs
of an organization
Information Systems Concepts and Definitions
- one primary goal of information systems is to economically process data into
information and knowledge
-Data Items: elementary description of things, events, activities and transactions
that are recorded, classified and stored but which are not organized to convey any
specific meaning. For ex can be numbers, letters, figures, sounds or images,
Example of data items are a students grade in a class and the number of hours an
employee worked in a certain week
-Information: refers to data that has been organized so that they have meaning
and value to the recipient. For example a grade point average is data, but a
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students name with his or her GPA is information. Recipient interprets the
meaning and draws conclusions and implications from the information
-Knowledge: consists of data and information that has been organized and
processed to convey understanding, experience, accumulated learning and
expertise as applied to a current business problem
Information Technology Architecture
- organizations IT architecture is a high level map or plan of the information assets
in an organization
- a guide for current operations and a blueprint for future direction
- IT architecture integrates the entire organizations business needs for information,
as well as the infracstructure and all applications
- IT architecture is analogous to the architecture of a house
- An architectural plan describes how the house is to be constructed iincluding how
the various components of the house, such as plumbing, and electrical systems are
to be integrated
- Shows all aspects of information technology in an organization
Information Technology Infrastructure (diagram page 8)
- consists of physical facilities, IT compenents, IT services and IT personel that
support the entire organization
- IT components are the hardware, software and communications technologies (ex.
wireless) that provide the foundation for all of an organizations information
- As move up the pyramid see that the IT personnel use IT compenents to produce
IT services which include data management, systems development and security
- A firms platform is only its IT compoenets therefore platform is part of an IT
The Global, Web Based Platform
- best represented by Internet and functionality of the World Wide Web
- Platform lets people connect, compute, communicate, collaborate and compete
everywhere and anywhere, anytime, to access limitless information, services and
to exchange knowledge and to produce and sell goods and services
- This platform enables globalization
- Globalization: integration and increasing interdependence, across geographic
boundaries of economic, social, cultural and ecological facets of life
The Three Stages of Globalization
- Thomas Friedman’s book The world is flat argues that the world is flat in the
sense that the global competitive playing field is being leveled
- Identifies three eras of globalization
- First era, lasted from 1492, 1800, where the force behind globalization was how
much muscle, horse power wind power or steam power a country had and could
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