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YORKADMS 3220unknownFall

ADMS 3220 Chapter Notes - Chapter 1: Customer Relationship Management, Target Market

OC419651 Page
27 Sep 2016
0
Customer value: the benefits a customer receives from buying and using a good or service in relation to the costs and sacrifices of buying and using it
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YORKADMS 3220unknownFall

ADMS 3220 Chapter Notes - Chapter 7: Intelligent Agent

OC419651 Page
27 Sep 2016
2
Marketer"s two tasks: first, to create a better value than what"s out there already, and second, to convince customers that this is true. Good: a tangi
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