Recruitment: the generation of an applicant pool for a position or job in order to provide the required number of qualified candidates for a subsequent selection or promotion process. Applicant pool: the set of potential candidates who may be interested in, and who are likely to apply for, a specific job. The ultimate goal of a job-related selection system is to bring people into the organization who will perform at above-average levels and who will increase the productivity of the organizations. Quality and quantity of the applicant pool is related to the source and nature of the recruitment information and applicant receives. Organization should be aware of what sources of information job applicants use to inform themselves about the company. Self-selecting out: occurs during the recruitment and selection process when candidates form the opinion that they do not want to work in an organization for which they are being recruited.