ADMS 3521 Chapter Notes - Chapter 2: Affiliate Marketing, Travelocity, E-Trade

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A value proposition defines how a company"s product or service fulfills the needs of customers. A firm"s revenue model describes how the firm will earn revenue, generate profits, and produce a superior return on invested capital. In the advertising revenue model, a company that offers content, services, and/or products also provides a forum for advertisements and receives fees from advertisers. In the subscription revenue model, a company that offers content or services charges a subscription fee for access to some or all of its offerings. In the transaction fee revenue model, a company receives a fee for enabling or executing a transaction. For example, ebay provides an auction marketplace and receives a small transaction fee from a seller if the seller is successful in selling the item. E*trade, a financial services provider, receives transaction fees each time it executes a stock transaction on behalf of a customer.

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