ADMS 3521 Chapter Notes - Chapter 10: Free Content, List Of Magazines By Circulation, E-Book

81 views6 pages

Document Summary

Chapter 10 online content and media: average american adult spends 4,500 hrs/yr consuming various media, 2013 media revenues: billion, more than 77% of the hours spent consuming tv, radio, internet, desktop and mobile use: 4. 6 hrs/day. Internet users: spend relatively less time with traditional media, consume more media of all types than non-internet users, often multitask with media consumption, multimedia reduces cannibalization impact for some visual, aural media. Media industry structure: 3 separate segments, print, movies, music, each dominated by few key players with little crossover, larger media ecosystem, millions of individuals, entrepreneurs, blogs, youtube, independent music bands, and so on. Portion of perceived customer value that can be attributed to fact that content is available on the internet. Net value derives from the ability of consumers to instantaneously access the information on the web or mobile device, search large and deep historical archives, and move the online information to other documents or devices easily.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents