ADMS 3660 Chapter : ADMS 3660 1 Business Ethics and CSR.docx

• School: York University
• Department: Administrative Studies
• Course: ADMS 3660
• Professor: Alan Kleinman

Document Summary

Final: take home exam (4-5 pages) one week, nov 18 nov 28. 95% of the new products get rejected because companies do not define the problem as well . Advertising connects to you as the same process you ask questions because it is repetitive, it forces you brain to relate to the situation. When you ask questions, it makes you think, so that it will become embedded in your mind . Applying ethics to the 4 partners of business: owners, employees, customers, the environment (resources) You manage what you measure (if i measure sales, then i managed sales because that is what i"ll be evaluated on). What disney is showing you, they define themselves by making people happy. How you evolve goes a long way in your business. If you want to have a successful business, you need to make your customers the most wonderful people in day.