ADMS 3920 Chapter Notes - Chapter 7: Promotional Mix, Marketing Mix, E-Commerce

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Document Summary

Advertising: advertising impersonal presentation of a business idea through mass media, objective of advertising is to sell by informing, persuading and reminding customers of the existence or superiority of a product or service. Types of advertising: product advertising the presentation of a business idea designed to make potential customers aware of a specific product or service and their need for it. Low cost can be scheduled on short notice. Long-term advertiser commitments; lack of urgency/long lead time. Online advertising allows advertisers to reach a large number of global buyers in a timely manner, at less expense, and with more impact than alternative forms of advertising. Linkage a type of advertising agreement in which one firm pays another to include a click-on link on its site. Corporate and e-commerce websites: critical start-up tasks are related to the success of a corporate website, creating and registering a site, building a user-friendly website, promoting the website includes ensuring website listed on search engines.

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