ADMS 4570 Chapter Notes - Chapter 4: Goal Setting, Tacit Knowledge, Social Capital

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In the past we used to focus on tangible resources like land, equipment and money and intangibles such as brands, image and customer loyalty. The gap between a firm"s market value and its book value is far greater for knowledge intensive corporations than it is for firms with strategies based primarily on tangible assets. Firms whose intellectual capital are key contributors to developing products and services (and where physical resources are less critical), the ratio of market to book value tends to be much higher. Intellectual capital = market value book value this will give the measure of value of intangible assets. Should also include relationships with suppliers, customers and alliance partners: intellectual property: ideas, innovations and creations contribute to sustainable competitive advantage only when you can protect it and prevent others from imitating it. Should have leadership, culture and trust to help create knowledge. Knowledge management has played a central role in creating wealth in organizations.

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