ADMS 4900 Chapter Notes - Chapter 4: Intellectual Capital, Tacit Knowledge, Employee Retention

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Chapter 4: assessing the intellectual assets of the firm. Today, more than 50 percent of the gdp in developed economies is knowledge based; that is, it is based on intellectual assets and intangible people skills. The answer rests on their ability to manage their intellectual assets and attract and effectively control human capital through mechanisms that create products and services of value. Intellectual capital consists of intangible assets, such as human capital, social capital, intellectual property, brands and trademarks, which all contribute to a firm"s ability to create value through new knowledge and its useful application. Broken into the following categories, but simplified: intellectual capital = market value of firm book value of the firm. Human capital consists of the individual capabilities, knowledge, skills, and experience of the company"s employees and mangers. Social capital involves the network of relationships that individuals have throughout the organization. social capital includes suppliers, customers, and alliance partners.

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