ADMS 4900 Chapter Notes - Chapter 4: Australian Wine, Canadian Wine, Constellation Brands
3 Aug 2016
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Document Summary
Vincor, which is one of canada"s biggest wine companies decided to expand internationally. First it expanded by entering the us through two acquisitions (rh phillips and hogue). In order to expand further and become world renown, it wanted to go beyond just north. To do this, the company"s ceo wanted to acquire an australian company, Considering how far australia is, he had to convince the board as to why he wanted to further expand into australia as opposed to further develops in the us. In the us, a law mandated the implementation of a three-tier distribution system. The role of the distribution channel was growing and taking on greater strategic importance as the trend towards international and domestic consolidation grew. In canada, despite increasing import competition, sales of canadian quality wines were increasing as consumers moved up the quality and price scale.
