COMN 1000 Chapter Notes - Chapter 1-15: Neopets, Media Buying, Market Segmentation
Document Summary
Children have become commercial engines that drive much of a family"s. Strict gender divisions in the children"s market reveal strong interconnections. Companies use digital media to further entrench younger people into the values o spending o between media and merchandise o of consumer culture o children"s culture o o that respond to changes in the media marketplace. Scholars are suggesting that the commercial world is interwoven with. Consumer culture has become an inevitable part of children"s culture. Marketers, advertisers and the media began to conceptualize children in ways. 1980s young people began to be explicitly targeted. Three radical changes: deregulation, character licensing and new approach to o o market segmentation. Concern of increasing commercialization of children"s culture led to public. Outcome of regan"s deregulation of the media was that it legitimized children o battles over the effects of advertising on children o as competent consumers, seen as consumers in their own right.