Textbook Notes (362,807)
Canada (158,054)
York University (12,350)
Economics (958)
ECON 4400 (8)
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York University
ECON 4400

1 Executive SummaryMEGA Rewards CardThe companys target market is the market economy The purpose of our company is to act as an intermediary between retailers and the consumer providing an extensive and elaborate rewards program to customers What motivate retailers to sign up for our marketing services is the convenience outstanding service and the outsourcing capabilities Currently the industry is organized in such a way that if a retailer implements a rewards program they must set up their own research and development RD department conduct their own market analysis and promote various services by their own meansAs the world population increases there is continuous market growth to meet new needs of consumers This relatively positive change suggests there is a need and place for the services of our company to flourish We at MEGA Rewards Card are a marketing company We are seen as a loyaltybased company that offers a full range of consumer profiles by means of tracking Many rewards companies exist in the market but not one that combines many retailers into one Take our MEGA Rewards Card it offers convenience to the everyday consumer so he or she does not have to carry and or sign up for many rewards programs This results in an abundance of unwanted plastic cards To retailers the incentives are endless By outsourcing their loyalty program and join a meganetworked company that takes the hassle out of tracking consumer profiles MEGA Rewards Card was designed for convenience This will help retailers do what they do best target market their customers in a fast reliable and hassle free way Since the Page 1 of 27 size of the retail market is a multibillion dollar industry In retrospect of target marketing potential clients it would depend on how many retailers a have a rewards program set in place and b wish to have a rewards program The market share our company anticipates will be broken down in time intervals of onethree years These consist of certain goals we have set for ourselves This will be explained in greater detail later in the marketing plan under ObjectivesThe market risks involved are retailers not wanting to join poor service and direct competitors The marketing budget for our first year of business 2009 is expected to be 1500000 Distribution of the rewards card will be available via correspondence or by individual retailers As for our clients the retailers we will supply them with unique consumer profile databases Our state of the art computer software is designed to generate detailed reports this will make targeting potential customers for each retailer an easier processThe MEGA Rewards Card will be promoted to consumers via billboards magazines newspaper busterminals etc The consumer will be enticed to sign up for the MEGA Card because it offers them the convenience of having to carry only one rewards card when they go shopping Also they sign up for only one application and not all the various ones they see at selected stores they walk into that implements a benefit program We will provide consumers access to the company website Megacom where they can see their reward card balance points online through our comprehensive tracking system which is made available to all consumers 24 hours a day and 7 days a weekPage 2 of 27
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