ECON 4400 Chapter : ADMS-2200-Marketing-Plan-2009.pdf

83 views27 pages

pucewildebeest131

29 Feb 2012

School

Department

Course

Professor

For unlimited access to Textbook Notes, a Class+ subscription is required.

Document Summary

The company"s target market is the market economy. The purpose of our company is to act as an intermediary between retailers and the consumer; providing an extensive and elaborate rewards program to customers. What motivate retailers to sign up for our marketing services is: the convenience, outstanding service, and the outsourcing capabilities. As the world population increases, there is continuous market growth to meet new needs of consumers. This relatively positive change suggests there is a need and place for the services of our company to flourish. We at mega rewards card are a marketing company. We are seen as a loyalty-based company that offers a full range of consumer profiles by means of tracking. Many rewards companies exist in the market, but not one that combines many retailers into one. Take our mega rewards card, it offers convenience to the everyday consumer so he or she does not have to carry and, or sign up for many rewards programs.

Related Questions

Please do not copy and paste, use your own words. I will check with google before I award points.

Please give me your opinion on the following topic with a couple sentences. Thank You

Marketing research drives markets, plain and simple. Proper marketing research directly influences an organization's sales and revenue. Every business starts off with the intention to offer a certain product or service in a certain way. The goal of marketing research is to determine whether or not a company is providing the best product to the largest number of consumers. Through marketing, an organization may find that their services are better suited for a different demographic or that they should provide said services in a different manner to maximize the number of consumers their services reach. If/when the proper research is done businesses can maximize profits while developing new products as well as promote their current products in the most advantageous of ways.

1. What are the steps of the marketing process?

2. By using customer roles and profiles, define the target market?

3. Describe and define the major methods for conducting marketing research?

4. How do you develop your value proposition?

5. What are the steps involved in organizing a marketing plan?

6. Describe the characteristics of goods and services?

7. Define the total product.

8. Differentiate the stages of new product development.

9. What is the impact of the product life cycle.

10. Describe the marketing funnel and the stages in the customer development process