EDUC 3900 Chapter Notes - Chapter ---: Deconstruction
21 Apr 2017
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Document Summary
Mediating argumentative deconstruction of advertising discourses: a new means of multimodal learning. Language that is intended to influence people and that may not be honest or reasonable: the art or skill of speaking or writing formally and effectively especially as a way to persuade or influence people. Can an image-based representation produce true system of signs or is it just a container of indiscriminate information with no clearly delineated boundaries. Can image-based representation be deconstructed in a way similar to the way language can? (hint: language is based on rules of combining discreet units (e. g. , letters, words, sentences)) Linguistic messages are taken from captions and labels connected with the image. Text can either be used to precisely define and identify objects, or, to interpret an image in a certain way. Text can also be used alongside an image to portray a further message, often not to be found in the message (to relay).
