EDUC 3900 Chapter Notes - Chapter --: Denotation, Emoji, Semiosphere
21 Apr 2017
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Module #2: media and critical literacy (part ii) The production and comprehension of signs. the ongoing development overt time of the meanings of a sign. The sphere of semiosis in which sign processes operate in the set of all interconnected worlds/environments/settings. Signi ed: the immaterial aspects of a sign; that which the signi er represents. may be approached only through the signi ers of any given text. Signi er: the material aspect an image, object, sound of a sign. Signi ers tend to take on meaning through opposition to other possible alternative signi ers not represented in a given syntagm. (clothing choice) Signs: school bell means class is over, stop sign means stop, etc. Any domain of human activity--be it music, architecture, cooking, etiquette, advertising, fashion, literature--could be approached in semiological terms. Code: in semiotics, the usually unstated rules that govern the interpretation of a sign or signs.
