GWST 1502 Chapter Notes - Chapter 12: Skin Whitening, Judith Krantz

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Carla rice, exacting beauty: exploring women"s body projects (h&r, pp. Through mass media, women are and have been the target of powerful and insistent messages every day, many of which provoke self-doubt. Judith krantz, a novelist, said that a man will never buy a magazine that makes him feel insecure and unattractive. [men"s magazines] make them feel like heroes, whereas magazines make [women] feel like failures (duella, 1986). Images of thin, blonde women are predominant in mass media, and these characteristics are portrayed as being ideal (gentry and martin, Heiss (2011) states that representations of idealistic beauty not only affect what society, as a large, believes about the body but also how individuals define and value their own bodies. When one thinks of the words body image many people automatically think of women and the female body because in our culture and society today, women"s bodies are monitored and objectified to a gross extent.

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