HUMA 1780 Chapter Notes - Chapter 2: Institute For Operations Research And The Management Sciences, Media Studies, Syntagmatic Analysis

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What is Media: Textbook Notes
Reading: “Part one: Media texts and meanings.
Key-terms: affect; analysis and interpretation; artefact; cognition; commodity;
construction; diachronic; langue; meaning; multi-accentuality; paradigm;
parole; polysemy; rhetoric; semiology; synchronic; syntagm; text.
Thinking about media as texts:
Most people experience the media as consumers – solely through various
forms of output, the end result of media production. That is to say we read
newspapers, magazines and comics, we watch films and TV shows, listen to the radio
and music, as well as using the internet and playing computer games. And, of course,
we experience a range of media products in a variety of places – a pop song can
appear on the radio, as a soundtrack to a film or in the background of a TV show.
We can distinguish between ways of labelling media output, by considering
the following three-tiered structure:
First, the output of the media has a physical form as an artefact. Media
artefacts include DVD discs, tabloid- sized newspapers, reels of celluloid
film, hard copy photographs or even the digital signals that comprise a
downloadable song by any music band. These are all physical forms.
Secondly, there is the economic value embodied in media output, in terms
of commodity status. Here we refer to the cost and price that is put on
media produc- tion and media products – the cost of a cinema ticket, which
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Document Summary

Key-terms: affect; analysis and interpretation; artefact; cognition; commodity; construction; diachronic; langue; meaning; multi-accentuality; paradigm; parole; polysemy; rhetoric; semiology; synchronic; syntagm; text. Most people experience the media as consumers solely through various forms of output, the end result of media production. That is to say we read newspapers, magazines and comics, we watch lms and tv shows, listen to the radio and music, as well as using the internet and playing computer games. And, of course, we experience a range of media products in a variety of places a pop song can appear on the radio, as a soundtrack to a lm or in the background of a tv show. We can distinguish between ways of labelling media output, by considering the following three-tiered structure: first, the output of the media has a physical form as an artefact. Media artefacts include dvd discs, tabloid- sized newspapers, reels of celluloid.

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