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Textbook Notes for Marketing at York University (YORKU)

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YORKMKTG 2030Ajay SirsiWinter

MKTG 2030 Chapter 8: Chapter 8 – Marketing Communication Strategies

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YORKMKTG 2030Marian MagraneWinter

MKTG 2030 Chapter Notes - Chapter 2: Customer Experience, Privately Held Company, Canadian Tire

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Canadian tire: creation and growth of a visionary organization. John and alfred billes, purchased hamilton tire and garage ltd. Sold the venture in 192
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YORKMKTG 2030Marian MagraneWinter

MKTG 2030 Chapter Notes - Chapter 8: Panel Data, Scientific Method, Financial Statement

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How social media is changing the marketing research game. Social media offers the infinite panel; people are more comfortable expressing themselves in
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YORKMKTG 2030Marian MagraneWinter

MKTG 2030 Chapter Notes - Chapter 10: Coca-Cola Zero Sugar, Service Innovation, Cross-Functional Team

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Fortune rates apple as world"s most admired company. Bloomberg rates apple as most innovative company icloud: stores all content and wirelessly pushed
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YORKMKTG 4560Detlev ZwickFall

MKTG 4560 Chapter Notes -Nikeid, Sweatshop

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YORKMKTG 4560Detlev ZwickFall

MKTG 4560 Chapter Notes -Web 2.0, Cognitive Surplus

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Many organizations want to harness web 2. 0 internally. Web 2. 0 could be a way to unlock participation. Unless a number of success factors are present
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YORKMKTG 2030Neil SmithSummer

MKTG 2030 Chapter Notes - Chapter 2: Consumerism, Cash Flow Statement, Price Discrimination

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Strategic planning a managerial decision process that matches an organization"s resources and capabilities to its market opportunities for long-term gr
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YORKMKTG 2030Nick Price- OwenWinter

MKTG 2030 Chapter Notes - Chapter 1-3: Psychographic, Complementary Good, Mass Marketing

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1. 1 what helps one corporaion win and the other lose: they have a good markeing strategy based on their deep understanding of their targeted consumers
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YORKMKTG 2030Marian MagraneWinter

MKTG 2030 Chapter Notes - Chapter 9: Ford Model T, Market Segmentation, Mass Customization

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YORKMKTG 2030Marian MagraneWinter

MKTG 2030 Chapter Notes - Chapter 3: Baby Boomers, Market Environment, Mobile Marketing

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World"s third-largest nation social nation created by facebook. Facebook currently has more than 900 million members. Social forces: people became incr
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YORKMKTG 4150Peter DarkeFall

MKTG 4150 Chapter Notes - Chapter 2: Trade Dress, Chocolate Chip, Optical Illusion

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Sensation: the immediate response of our sensory receptors to such basic stimuli as light, color, and sound. Perception: the process by which these sen
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YORKMKTG 4100Nick Price- OwenFall

MKTG 4100 Chapter Notes - Chapter 6: Market Saturation, Intime, Marketing Mix

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Communicating: market positioning strategy stated in marketing plan; guides each of the four marketing program development phases (product, price, dist
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