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Textbook Notes for Marketing at York University

MKTG 2030 Chapter 1-11: Marketing-Textbook-Lecture-Notes

Chapter 1: What Do Winning Organizations Do Well? SLIDESHOW NOTES W...

Marketing
MKTG 2030
Ajay Sirsi
MKTG 2030 Chapter Notes - Chapter 11: Disney Princess, Hijab, Continual Improvement Process
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Chapter 11 – Customer Attraction, Satisfaction and Retention Strate...

Marketing
MKTG 2030
Ajay Sirsi
MKTG 2030 Chapter 8: Chapter 8 – Marketing Communication Strategies
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Chapter 8 Marketing Communication Strategies Old and New of Marketi...

Marketing
MKTG 2030
Ajay Sirsi
MKTG 2030 Chapter Notes - Chapter 10: Gluten-Free Diet, Nutella, Customer Relationship Management
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Chapter 10 – Building a Customer Focused Business • Examples: •...

Marketing
MKTG 2030
Ajay Sirsi
MKTG 2030 Chapter Notes - Chapter 7: Voice Of The Customer, River Channel Migration, Brand Awareness
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Chapter 7 – Channel Strategies Importance of A Channel Strategy ...

Marketing
MKTG 2030
Ajay Sirsi
MKTG 2030 Chapter 6: Chapter 6 Notes

Chapter 6: Pricing Strategies Three reasons why Price is Important:...

Marketing
MKTG 2030
Ajay Sirsi
MKTG 2030 Chapter Notes - Chapter 1: Market Segmentation, Kmart, Customer Satisfaction

Chapter 1: What do Winning Organizations do well? - Two to...

Marketing
MKTG 2030
Ajay Sirsi
MKTG 2030 Chapter 4: Chapter 4

Chapter 4: Developing a Strong Marketing Plan Goods and services a...

Marketing
MKTG 2030
Ajay Sirsi
MKTG 2030 Chapter Notes - Chapter 2: Southwest Airlines, Voice Of The Customer, Focus Group

Chapter 2: Understanding Customer Needs Avoid Mistakes mad...

Marketing
MKTG 2030
Ajay Sirsi
MKTG 2030 Chapter 5: Chapter 5

Chapter 5: Product and Brand Strategies Product: Products arent the...

Marketing
MKTG 2030
Ajay Sirsi
MKTG 2030 Chapter 3: Chapter 3

Chapter 3: Choosing Which Customers to Serve Segmenting to Customer...

Marketing
MKTG 2030
Ajay Sirsi
MKTG 2030 Chapter 7: Chapter 7 Notes

Chapter 7: Channel Strategies Presentday marketing manager face dil...

Marketing
MKTG 2030
Ajay Sirsi
MKTG 2030 Chapter 6: Chapter 6 – Pricing Strategies
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Chapter 6 Pricing Strategies Price Is A KEY Marketing Decision Any ...

Marketing
MKTG 2030
Ajay Sirsi
MKTG 2030 Chapter Notes - Chapter 5: Brand Equity, Ikea, Marketing Mix
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find more resources at oneclass.com Chapter...

Marketing
MKTG 2030
Ajay Sirsi
MKTG 2030 Chapter Notes - Chapter 4: Marketing Mix, Swot Analysis, Marketing Plan
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Chapter 4 – Developing A Strong Market Plan The Key Role of A Mark...

Marketing
MKTG 2030
Ajay Sirsi

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