MKTG 2030 Chapter Notes - Chapter 1: Market Segmentation, Kmart, Customer Satisfaction
Document Summary
Two top factors that amount for a company"s success over its competition is strategy and execution. Companies that success over their competitors begin with a simple proposition that is based on a deep understanding of their customers: this is the marketing strategy. The second factor that separates winning companies from losing companies is execution and unless the organization wins the hearts of employees it will have a hard time executing the strategy. An employee shouts to a customer that"s leaving the store and says hey come back the scared customer comes back confused and the employee says, have a nice day . The strategy was good but the execution was bad so they devised a good strategy but couldn"t implement it. For profit business: - low priced competition flooding market with cheap goods. Becoming difficult to differentiate products from competition. Non for profit business: -how can we differentiate ourselves from other non for profits.
