MKTG2030 Jessica Gahtan
How to approach a case
Assignment: The case assignment is double-spaced and page limit is exclusive of exhibits. I will not hold you to
exact page limit but if you go over 10 pages you are writing too much. The format was discussed in a lecture
and the slides are on the CMD. I will not answer emails on the case .... the assignment is to figure it out !!!, 6 -8
How To Do a Case
1. Read it
2. Ignore it for a day or 2
3. Crunch the numbers
4. Write it up
• Cases are fixed at a point in time.
• Case information is self-contained. Deal only with the information given.
– No research is expected or required (in fact, it’s count