Textbook Notes (368,440)
Canada (161,878)
York University (12,845)
Marketing (116)
MKTG 2030 (84)
Ben Kelly (18)
Chapter

How to approach a case

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Department
Marketing
Course
MKTG 2030
Professor
Ben Kelly
Semester
Winter

Description
MKTG2030 Jessica Gahtan How to approach a case Assignment: The case assignment is double-spaced and page limit is exclusive of exhibits. I will not hold you to exact page limit but if you go over 10 pages you are writing too much. The format was discussed in a lecture and the slides are on the CMD. I will not answer emails on the case .... the assignment is to figure it out !!!, 6 -8 pages How To Do a Case 1. Read it 2. Ignore it for a day or 2 3. Crunch the numbers 4. Write it up • Cases are fixed at a point in time. • Case information is self-contained. Deal only with the information given. – No research is expected or required (in fact, it’s count
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