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MKTG 2030 (84)
Chapter 10

Marketing 2030 Chapter 10.docx

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MKTG 2030
Linda Reeser

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CHAPTER 10Channel of Distribution o The series of firms or individuals that facilitates the movement of a product from the producer to the final customero Created Efficiency byo Reducing the number of transactions necessary for goods to flow from many different manufacturers to large number of customers o Bulk Breaking Dividing larger quantities of goods into smaller lots to the needs of buyerso Creating Assortments Providing a variety of products in one location to meet the needs of buyerso Facilitating Functions Functions of channel intermediaries that make the purchase process easier for customers and manufacturerso International distribution channels can make global marketing easier The Composition and Structure of ChannelsTypes of Wholesaling Intermediaries Firms that handle the flow of products from the manufacturer to the retailer or business usero Independent Intermediaries Channel intermediaries that are not controlled by any manufacturer but rather do business with many different manufacturers and many different customerso Merchant Wholesalers Intermediaries that buy goods from manufacturers take title to them and sell to retailers and other business to business customerso
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