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MKTG 2030 Chapter Notes - Chapter 12: Marketing, Media Planning, Plaintext

Canada

Marketing Management

Marketing

Neil Smith

York University

Introduction to Economics: Microeconomics

Introduction To Finance

Managing Contemporary Enterprise

<p>A Gantt chart would be most useful for which aspect of improving marketing implementation?</p>
<p>A. Scheduling tasks</p>
<p>B. Communicating goals</p>
<p>C. Rewarding success</p>
<p>D. Avoiding "paralysis by analysis"</p>
<p>E. Having a product champion</p>

<p style="text-align: justify;">What is the rule-of-thumb methods to determine the communication budget?</p>

<div style="text-align: justify;">One of the difficulties associated with using advertising as part of a marketer’s IMC efforts is:</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">a) breaking through the clutter of other messages targeted for the same audience.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">b) it is generally more expensive than personal selling.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">c) It only works when communicating to the most gullible consumers.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">d) government regulations have significantly decreased allowable noncommercial speech.</div>

MKTG 2030 Chapter Notes - Chapter 12: Marketing, Media Planning, Plaintext

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