MKTG 2030 Chapter Notes - Chapter 4: American Marketing Association, Wedding Anniversary, Price Gouging
3 Mar 2015
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Document Summary
Evergreen memories: truly green business with a greater purpose. It is a green business that creates and delivers earth-friendly gifts to its customers. Owner believed that every product came from the earth and would return to it in one form or another. She wanted to make people realize the importance of preserving the planet for future generations: wanted to focus on new earth-friendly wedding favours. Ethically and socially responsible behaviour comes with a price tag. Price of unethical and socially irresponsible behaviour is often much higher. Ethics: moral principles and values that govern actions and decisions of an individual/group: serve as guidelines on how to act correctly and justly. Laws: society"s values and standards that are enforceable in the courts: deceptive advertising: is both illegal and unethical (conflicts with moral principles of honesty and fairness, price gouging: not illegal but viewed unethical. There is public cynicism about the ethical practices of business leaders and their organizations is on the rise.
