MKTG 2030 Chapter Notes - Chapter 12: Cirque Du Soleil, Servqual, Bank Statement
3 Mar 2015
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Document Summary
Consumers really want engaging, personal, memorable and authentic offerings. Cirque du soleil manage the perception of authenticity by combining the original elements of street performance, the circus and live theatre. Marketers have recognized importance of experience economy; they now focus on performing services that provide a unique experience. Consumers want offerings that reflect their self-image. Greater customization = increase in authenticity (being able to create custom playlists for ipods) Activities, deeds or other basic intangibles offered for sale to consumers in exchange for money or something else of value. We use transportation services for travel, restaurant services for food, hotels to put a roof over our heads when away from home, we rely on electricity providers and telephone services to keep in touch with family/friends. Services from the cradle to the grave, we rely on them. The services sector is responsible for 70% of canada"s total economic output and over 75% of. High growth industries: professional, scientific, and technical services.
