MKTG 2030 Chapter Notes - Chapter 2: Customer Experience, Privately Held Company, Canadian Tire
3 Mar 2015
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Document Summary
Canadian tire: creation and growth of a visionary organization. John and alfred billes, purchased hamilton tire and garage ltd. Sold the venture in 1923 to establish canadian tire crop. Store has become a large chain offering goods/services that meet every day needs. In excess of 1700 general merchandise, sporting goods, clothing stores, gas stations. Core business: canadian tire retail, partsource (automotive parts speciality chain store), canadian. Core values: honesty, integrity and respect: want to create sustainable growth, smartstore: creates and delivers customer experiences (new store format) Organization: legal entity of people who share a common mission: offer products, services, ideas and experiences that create value for the organizations customers. Business firm: privately owned organization that serves a customer to earn profits: profit: money left after a business firms total expenses are subtracted from total revenue. Reward for the risk undertaken in marketing its offerings.
