MKTG 2030 Chapter Notes - Chapter 10: Coca-Cola Zero Sugar, Service Innovation, Cross-Functional Team
1 May 2015
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Fortune rates apple as world"s most admired company. Bloomberg rates apple as most innovative company icloud: stores all content and wirelessly pushed any changes/purchases from one device to the cloud and to any other device. Cloud computing: involves moving data and processing tasks onto a data centre server accessible by the internet. Product: good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value. Product line: group of products closely related because they satisfy aa class of needs, are used together, are sold to same customer group, or fall within given price range. Product item: a specific product as noted by unique brand, size or price within each product line. Sku: stock keeping unit, is a unique identification number that defines an item. Product mix: number of product lines offered by a company.
