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Textbook Notes for MKTG 3100 at York University (YORKU)

YORKMKTG 3100Marshall RiceFall

MKTG 3100 Chapter Notes -Iphone 5, Web 2.0, Global Marketing

OC6886710 Page
Apple: combining marketing research and technological innovation ipad sold 300k units on the first day; 1 million in 28 days; consumers watched. March
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