MKTG 4150 Chapter Notes - Chapter 6: Geodemography, Schizophrenia, Psychographic

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Consumer behaviour on the couch: freudian theory. Freudian systems gratification (party animal of the mind) primary desire to maximize pleasure and avoid pain. It"s selfish and illogical consistently influences the way a person responds to his/her environment. It operates according to the pleasure principle behaviour is guided by the. The concept of personality refers to a person"s unique psychological makeup and how it. The id is the component of the self entirely oriented toward immediate. The superego is the counterweight to the id it"s a person"s conscious. The ego is the system that mediates b/w the id and the superego (referee) Marketing implications unconscious motives underlying purchases. Ways in which products might channel unconscious urges such as those. Motivational research is based on psychoanalytic (freudian) interpretations, Freudian ideas unlock deeper product and advertisement meanings. Latent motives for purchases with a heavy emphasis on unconscious motives basic assumption is that socially unacceptable needs are channeled into acceptable outlets.

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