Psychology- Themes and Variations Class Notes Thurs.Oct.28 .2010
Types of Conditioning (Learning)
A.) Classical Conditioning
B.) Operant or Instrumental Conditioning
C.) Observational Learning
A.) Classic Conditioning (Pavlov)
1.) Unconditioned Response (UR or UCR)
- A response that is automatic or reflexive
- It is involuntary, response that you don’t have control of
Ex. You are hit in the eye = your eye bleeds Involuntary. Someone scares you = you jump
2.) Unconditioned Stimulus (US)
- A stimulus that elicits (triggers) the unconditioned response (UR/UCR)
3.) Conditioned Stimulus (CS)
- Any stimulus that’s paired with the unconditioned stimulus (US) and eventually elicits a
response that is similar to the unconditioned response (UR/UCR)
4.) Conditioned Response (CR)
- The response triggered by the conditioned stimulus (CS) and it is identical to the unconditioned
Example (Triggers)(+Stimuli presented roughly at the same time)
Dog salivates on the sight of food, while a bell is ringing. Food= Salivation.
UR= Salivation, US= Food, CS= Bell
Bell + Food, BellSalivation. Bell used to be neutral, but after being associated with food, the dog would
respond by salivating. Bell (CS) Salivation (CR).
Family gatheringUncle approaches you and says hi while hitting/punching you You flinch.
(US) Slap Flinch (UR)
Hello + Slap = (CS) Slap Flinch (CR)
Advertisers believe that they can use classical conditioning to get consumers to buy their product(s).
Can be acquired through classical conditioning or observational learning. One traumatic conditioning
pairing is enough to have fear/phobia. Psychological disorder (Irrational fear of something)
(US) Gong Fear (UR)
Mouse + Gong
(CS) Mouse Fear (CR) (CS being the phobic stimulus)