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Psychology in Modules: Module 43.docx

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PSYC 1010
Rebecca Jubis

Module 43 Page 1 Module 43 Social Thinking The Fundamental Attribution Error Fritz Heider proposed Attribution Theory – the theory that we explain someone’s behaviour by crediting either the situation (situational attribution) or the person’s disposition (dispositional attribution). Fundamental Attribution Error – the tendency for observers, when analyzing another’s behaviour, to underestimate the impact of the situation and to overestimate the impact of personal disposition ex. In class a girl is quiet & shy, while over coffee a boy talks nonstop. But catch the girl at a party and you may hardly notice your quiet classmate. Attitudes and Actions Attitudes – feelings, often influenced by our beliefs, that predispose us to respond in a particular way to objects, people, and events Attitudes Affect Actions Persuasion efforts generally take two forms:  Peripheral route persuasion – doesn’t engage systematic thinking, but does produce fast results as people respond to incidental cues & make snap judgements.  Central route persuasion – offers evidence & arguments that aim to trigger favourable thoughts. Occurs mostly when people are naturally analytical or involved in the issue. Those who try to persuade us are trying to influence our behaviour by changing our attitudes. Attitudes are especially likely to affect behaviour when external influences are minimal & when the attitude is stable, specific to the behaviour and easily recalled. Ex. Persuade people that tanning
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