Module 25 Page 1
Retrieval Cues: when you encode into memory a target piece of information such as the name
of someone, you associate it with bits of info about your surroundings, mood, position etc. You
can later use these cues to access the information.
Priming - the activation, often unconsciously, of particular associations in memory (William
James). "Memoryless memory." Meeting someone who reminds us of a person we've previously
met can awaken our associated feelings about that earlier person, which may transfer into the
new context. Subliminal stimuli can briefly prime responses to later stimuli. Ex. Money may
prime our materialism and self-interest rather than the social norms that encourage us to help.
You may recall things if situated in th