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Module 25.doc

Course Code
PSYC 1010
Heather Jenkin

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Module 25 Retrieval
Retrieval Cues
How do external cues, internal emotions and order of appearance influence memory
The process of retrieving memory follows the principle of a spider webs.
This is because memories are held in storage by a web of associations, each piece of information
interconnected with others.
When you try to remember a person’s name, you associate with it other bits of information about
your surroundings, mood, seating position and so on.
These bits serve as retrieval cues that you use to access the information later.
More retrieval cues you have, the better your chances of finding a route to the suspended
The best retrieval cues come from associations we form at the time we encode memory- smells,
tastes, and sights that can evoke our memory of the associated person or event.
To call up visual cues when trying to recall something, we may mentally place ourselves in the
original context.
Often our associations are activated without our awareness.
William James called this process priming: the activation often unconsciously, of particular
associations in memory.
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