By 1960"s some personality psychologists had become discontented with the sometimes bleak focus on drives and conflicts in psychodynamic theory and the mechanistic psychology of b. f. skinners, behaviourism. Proposed we are motivated by hierarchy of needs. If physiological needs are met we become concerned with personal safety, if we achieve a sense of security we then seek love, to be loved and to love ourselves with our love needs satisfied we seek self-esteem. Having achieved self-esteem we seek self-actualisation according to. Maslow one of the ultimate psychological needs that arises after basic physical and psychological needs are met and self-esteem is achieved; the motivation to fulfill ones potential. Developed his idea by studying healthy, creative people. Maslow studies with students found that those likely to become self- actualizing adults were likely: caring, privately affectionate to those of elders who deserve it, secretly uneasy about cruelty, meanness, and mob spirit.