Helps promote survival he looks angry, i should run reading others minds. Measuring consciousness: self-reports direct but not veriiable, physiological eeg (objecive but cannot indicate what person is experiencing subjecively, behavioural performance on tasks (need to infer state of mind) Marvin minsky the mind is what the brain does we don"t know how it does it. Cogniive neuroscience interdisciplinary study of the brain acivity lined with our mental processes trying to relate speciic brain state to conscious experience. Many cogniive neuroscienists are exploring and mapping out the conscious funcions of the cortex. Advancement - cogniive neuroscienists can read a person"s brain. Disagreement - consciousness experiences are produced by synchronized acivity across the brain. At any given moment, a person is aware of more than they think: unconscious informaion processing occurs simultaneously on many parallel tracks, ex. Unconscious/sub processing birds colour, form, movement, and distance. Dual processing the principle that informaion is oten simultaneously processed on separate conscious and unconscious tracks.