PSYC 2120 Chapter 8: Chapter 8 Notes.docx
24 Feb 2012
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Compliance: a change in behaviour that is requested by another person or group. Conformity: any change in behaviour caused by another person or group. Obedience: a change in behaviour that is ordered by another person or group. Informational influence: influence from other people that is motivated by a desire to be correct and to obtain accurate information: people often rely on others as a source of information. they trust others judgments to be useful in a particular context: normative influence: occurs when people are influenced by others to gain rewards or to avoid punishment. They might not necessarily think that others judgments or behaviours are correct; they might simply want to be liked or avoid conflict: we often want to please other people (normative influence) whose judgments we seek (informational influence) Sherif s autokinetic effect studies: social norm: is a rule or guideline about what behaviours are proper and improper.
