PSYC 2230 Chapter Notes - Chapter 6: Human Nose, Physical Attractiveness, Muscle Tone

• School: York University
• Department: Psychology
• Course: PSYC 2230
• Professor: Frank Marchese

Document Summary

Chapter 6 - incentive motivation incentives describes some goal object that motivates us incentives are important for us to reach or avoid a goal. We may value sensations with a positive incentive -- ex. a good meal. We can view the relationship b/w stimulus, mediator, and response as s m r. Overmier and lawry (1979) have provided evidence that this linkage actually consists of two separate links: between the stimulus and mediator (s m, between mediator and the response (m r) So that the relationship would be analyzed as s m m r. Many theorists have emphasized classical conditioning as the way in which m is established, but they disagree on its properties. One approach has emphasized the energizing properties of m. A second have suggested that emotionality is important. While a third has emphasized the informational aspects of the mediator.