SOCI 2040 Chapter Notes -Milli Vanilli, Mcdonaldization, French Fries
18 Dec 2013
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Document Summary
Max weber is a german sociologist, philosopher and political economist whose ideas influenced social theory, social research and the entire discipline of sociology. Weber is often cited, along emile durkheim and karl marx, as among the three founding architects of sociology. Weber"s work was mostly dominated by research on rationality, and, more specifically, the process of rationalization. One specific term that is present in the reading and will be covered in this commentary is weber"s concept of mcdonaldization. Mcdonldization has swept across the social landscape because it offers increased efficiency, predictability, calculability, and control. This quote is the definition of mcdonaldization and the center of max weber"s view on what the goals of this concept were. Furthermore, this term refers to the process by which principles of the fast-food restaurants are coming to dominate more and more sectors of american society as well as the rest of the world. However, there were also negative aspects of mcdonaldization.
