SOCI 2520 Chapter Notes - Chapter 4: Noble Savage, Media Studies, Cyberterrorism
Document Summary
More recent forms of media, for example blogs, smartphone apps, and twitter, are referred to as new or emerging media. Postmodernist claims that the media has been central to societal changes in the post-world war. Ii era, creating the end of the individual. In the twenty-first century, media provide the primary means by which we learn about ourselves, about others, about the world around us. Sociologists study media because so much of our everyday lives are spent using it. As well, they study the media because of what it does its impact on individuals and society. Sociologists study everyday life, in terms of the interconnections between the micro-level of individual experiences and choices and the macro-level of broader sociocultural structures and processes. Media is so much a part of our daily lives that in some respects it is rendered almost invisible. Because it is always there, it can be difficult to actually see the extent of its pervasiveness.