SOCI 3670 Chapter Notes - Chapter 1: The Dilemma, Deprogramming
28 Jun 2016
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The conveyer belt: the dilemma of alienation (william c. rhoden) A top recruit could mean the difference between a winning season and a losing season, a big bowl game or a short season, and all the revenue and priceless prestige that came from a successful season. The sports industry is not just a signature aspect of the american way of life, but also a major component of the american economy. What distinguishes sports from other industries is the nature of its raw material: prime raw resource in the sports industry has been black muscle. Work to extract those bodies from where they reside in the black neighbourhood of rural and urban america and put them to work. The value placed on black muscle dramatically escalated and the stakes in the recruiting game began to rise. Predominantly white colleges and universities, once either banned or ignored black athletes are now twisting themselves trying to recruit them.
