COMM-100 FA4 Chapter Notes - Chapter 12: American Tobacco Company, Muckraker, Greenwashing
30 Oct 2016
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Pr began to help businesses fend off public scrutiny from muckraking journalism and labor unions. The first pr practitioners were press agents. Barnum used exaggeration and fraud to promote his american museum and circus. With his fraudulent pr tactics, he created some of america"s first celebrities. William f. cody also promoted himself and his traveling show (buffalo bill"s wild west and congress of rough riders of the world) His leading press agent, john burke used multiple different facets of media (films, poster art, etc. ) The railroad industry used pr stunts to receive federal funds to help build their tracks. The used lobbyists to persuade governmental organizations that railroads were in the interest of the people. They also bought favorable reviews of the trains and gave reporters free rail passes (deadheading) This led to the commerce act in 1887 which required railroads to publicize their shipping rates, ban special lower rates, etc,
