MKT-3050 Chapter Notes - Chapter 14: Food Truck, Food Additive, Infomercial
Document Summary
Chapter 14: social media, direct/database, marketing, personal selling and public relations. Social media: marketers no longer are the only ones who talk about their products. Millions of consumers have the ability and desire to spread good (or bad) news about products. The many-to-many communication model is based on consumers talking to one another about goods, services, and organizations. Changing communication landscape has been referred to as the groundswell. Lecture notes: the web revolution is here! Much of the answer lies in changing technology: everyone is online now. Millions of people around the globe surf the web, talk with their friends, watch tv, and purchase products from traditional marketers, from. Internet-only marketers, and from each other on their computers, smart phones, or tablets. I(cid:374) othe(cid:396) (cid:449)o(cid:396)ds, toda(cid:455)"s (cid:272)o(cid:374)su(cid:373)e(cid:396)s i(cid:374)(cid:272)(cid:396)easi(cid:374)gl(cid:455) get thei(cid:396) i(cid:374)fo(cid:396)(cid:373)atio(cid:374) o(cid:374) (cid:396)u(cid:374)(cid:374)i(cid:374)g shoes, (cid:374)ight(cid:272)lu(cid:271)s, (cid:272)a(cid:396)s, (cid:374)e(cid:449) (cid:271)a(cid:374)ds, o(cid:396) e(cid:448)e(cid:374) toda(cid:455)"s e(cid:272)o(cid:374)o(cid:373)i(cid:272)s (cid:272)lass le(cid:272)tu(cid:396)e f(cid:396)o(cid:373) o(cid:374)e a(cid:374)other rather than from the original source.
