TheAge of Self
• Place, People, and Process
◦ Mud/sun-dried bricks
◦ Da Vinci
• The Photo-Modernist Era of Designing
◦ Art nouveau was considered the relation of form to the artifact, which to
some extent foreshadowed Modernist movement that was soon to come.
• The Early Modernist Era of Designing
◦ Catalyst responsible for dramatic directional change in fine arts was
invention of photography in 1837 by Louis J. M. Daguerre, who is a French
stage Designer and painter.
◦ Cubism thrived
◦ De Stijl or the Style was a Dutch art movement that began in 1917.
‣ Inspiration was Piet Mondrian
◦ Functionalism was the movement that most influenced design in the first half
of the twentieth century.
‣ Acertain way of design thinking where one is closely associated with the
concept "form follows function" as advocated byAmerican architect
‣ Gained its first footing in Germany with Bauhaus/Deutscher Werkbund
◦ Adolf Loos (1870-1933)
‣ Seminal treatise on modern design and architecture, Ornament & Crime
‣ States that ornamentation is wasted effort and health.Also a waste of
material and the two things together mean a waste of capital.
‣ Created Steiner House in Vienna was built in 1910
‣ Demonstrates passion for useful form over useless decoration
‣ His house was a stark box with a fee judiciously placed windows.
◦ Viennese designers who considered design a visual language for modernity.
◦ 1907 German industrialists, businessmen, artists, and architects all joined
together to form Deutscher Werkbund
‣ It's task was the "ennoblement of industrial labor through the
collaboration of art, industry and crafts in education, propaganda, and a
united approach to relevant questions".
‣ Expounded by founder Hermann Muthesius ‣ Technology & design also recognized opportunity for a Modernist vision.
‣ Their ideology by Ernst Schumacher in 1907: Danger of estrangement
between accomplishing and inventing spirit.
◦ Bauhaus is an integration of a school of arts/crafts and an academy, a kind of
marriage between the hands and the mind, or practice between the hands and
the mind, or practice and theory
‣ Training in the practical portion of the curriculum
◦ Bauhaus was most influential school in architecture and design
◦ Frank Lloyd Wright (1867-1959) brought anAmerican interpretation to the
practice of architecture.
◦ Guggenheim Museum in NYC is the most imaginative solutions to a
recurring architectural challenge.
◦ Two elements formed underlying basis ofAmerican design
‣ Pioneers of this new profession often came from a background other than
‣ Profoundly influenced attitudes of the times was the role played by
aircraft and in its wake air travel.
◦ The Modernist Era of Designing
‣ Several European andAsian countries normally associated with design
were embroiled in mortal combat
‣ Asian tigers are more recent design performances
‣ Scandinavian Modern: Consists of Denmark, Sweden, Finland, Norway,
‣ Nature, land, sea, forests all played a decisive role in the development of
cultural makeup and of design history in the region.
‣ Volvo, IKEA, Saab positioned Swedish design at forefront of enlightened
use and management of design within industry.
‣ Finnish companies: Nokia, littala, and Fiskar.
‣ Contemporary arts and craftsmanship that formed the foundation of
modern Italian design
‣ C. D. Howe established the Committee for Reconstruction &
reestablishment, asked Exhibition Commission to organize an exhibit of
industrial discoveries from the National Research Council of Canada &
it's efforts during the war.
• Design for Use in Canadian Products published 1946
• Affiliation of Canadian Industrial Designers was formed. By 1947, the
group had incorporated itself as theAssociation of