COMM 360 Chapter Notes - Chapter 4: Norbert Wiener, Cybernetics, Communication Theory

• School: Ball State University
• Department: Communication Stds
• Course: COMM 360
• Professor: Spencer Coile

Document Summary

Ch4 : mapping the territory: craig thinks its reasonable to talk about a field of communication theory . 7 established traditions that include what most theorists have done. Communication as a system of information processing: cybernetics (coined by norbert wiener) describes the field of a. i. Communication as the process of sharing meaning through signs: study of signs //anything that can stand for something else, these theorists try to explain and reduce the misunderstanding created by the use of ambiguous symbols. Communication as the creation and enactment of social reality: based on the premise that as people talk they produce and reproduce culture. Communication as a reflective challenge to unjust discourse: **i don"t really know what to say about this**