JOUR 103 Chapter Notes - Chapter 4: Gestalt Psychology, Max Wertheimer, Cerebral Cortex
14 Feb 2018
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Gestalt theory: based on the notion that the brain is holistic, with self-organizing tendencies. As the eyes perceive forms, the brain makes sense of them by creating a familiar frame of reference. We order our experience in a way that is regular, orderly, symmetric, and simple visual perception: ability to interpret info from visible light reaching the eye. The resulting perception is also known as vision. Gestalt psychologists in the 1930s and 1940s raised many of the questions studied by vision scientists today. Gestalt theory has guided the study of how we perceive visual components as organized patterns or wholes. Much of the cerebral cortex is involved in vision. This part of the mind craves data, structure and organization. The analytical part of the brain dissects visual input and looks for patterns that point to basic human needs and behaviors. Bauhaus: established to promote the idea that industry and design can merge to be a creative artistic force.
