JOUR 601 Chapter Notes - Chapter 7: Social Forces, High Standard Manufacturing Company, Peer Pressure
29 Aug 2019
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In everyday life, we raise these sorts of questions more often than we may realize. We routinely collect data, analyze it, and present our findings to others. Roommates can engage in casual observations of their other roommates (jeremy, for example) behavior and formulate an explanation. Data collection, analysis, and findings were pretty shoddy. Researchers want to know as best they can what"s happening, how often, and why. That strong drive to know helps make social science better than ordinary human inquiry. As with conceptualization, literature reviews, measurement, and sampling, researchers" efforts are superior to laypersons" when it comes to analyzing and presenting data. Rather than jumping to conclusions based on a few haphazardly collected pieces of information, social scientists tend to search for more data, and then they systematically search through that data to find subtle patterns. Social scientists look, and look again, for information that might confirm or contradict their theories and expectations.
