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Textbook Notes for Marketing at Ball State University (BSU)



BALL STATEMKG 410StautamoyerFall

MKG 410 Chapter Notes - Chapter 1: Direct Marketing, Sales Promotion

OC11696461 Page
19 Oct 2017
0
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BALL STATEMKG 310BornaSummer

MKG 310 Chapter Notes - Chapter 11: Elaboration Likelihood Model, Classical Conditioning

OC11194264 Page
13 Sep 2016
0
An attitude is an enduring organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspect of our environment.
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BALL STATEMKG 310BornaSummer

MKG 310 Chapter Notes - Chapter 4: Middle Class, Generation Z, Conspicuous Consumption

OC11194264 Page
13 Sep 2016
2
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BALL STATEMKG 300rodneydavisSpring

MKG 300 Chapter Notes - Chapter 9: Product Liability, Swot Analysis, Crowdsourcing

OC11194263 Page
13 Sep 2016
2
Chapter 9- project management and new product development. Products, customer behavior, and competition change over time. The product life cycle descri
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BALL STATEMKG 310BornaSummer

MKG 310 Chapter Notes - Chapter 10: Trait Theory, Blood Sugar, Tachycardia

OC11194266 Page
13 Sep 2016
0
The energizing force that activates behavior and provides purpose and direction to that behavior. Helps answer the questions of why consumers engage in
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BALL STATEMKG 310BornaSummer

MKG 310 Chapter Notes - Chapter 8: Ambush Marketing, Cocktail Party, Sequential Analysis

OC11194263 Page
13 Sep 2016
1
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BALL STATEMKG 310BornaSummer

MKG 310 Chapter Notes - Chapter 3: Gender Identity, Simple Living, Environmental Organization

OC11194262 Page
13 Sep 2016
1
Cultural values are widely held beliefs that affirm what is desirable. Consumers" efforts to reduce their reliance on consumption and material possessi
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BALL STATEMKG 300rodneydavisSpring

MKG 300 Chapter Notes - Chapter 16: Geographical Pricing, Price Discrimination, Price Fixing

OC11194263 Page
13 Sep 2016
5
Price is the amount of money that is charged for something of value. A target return objective sets a specific level of profit as an objective. A profi
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BALL STATEMKG 300rodneydavisSpring

MKG 300 Chapter Notes - Chapter 14: The Incentive, Sales Territory, National Do Not Call Registry

OC11194264 Page
13 Sep 2016
2
Absolutely essential in the promotion blends of some firms. Often a company"s largest single operating expense. Good salespeople try to help the custom
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BALL STATEMKG 300rodneydavisSpring

MKG 300 Chapter Notes - Chapter 13: Advertising Mail, Internal Communications, Integrated Marketing Communications

OC11194264 Page
13 Sep 2016
4
Promotion is communicating information between the seller and potential buyer or others in the channel to influence attitudes and behavior. Personal se
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BALL STATEMKG 300rodneydavisSpring

MKG 300 Chapter Notes - Chapter 12: The Home Depot, Warehouse Club, Ace Hardware

OC11194264 Page
13 Sep 2016
1
Chapter 12- retailers, wholesalers, and their strategy planning. Retailing covers all of the activities involved in the sale of products to final consu
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BALL STATEMKG 300rodneydavisSpring

MKG 300 Chapter Notes - Chapter 11: Applied Digital Data Systems, Pepperidge Farm, Electronic Data Interchange

OC11194262 Page
13 Sep 2016
1
Logistics is the transporting, storing, and handling of goods in ways that match target customers" needs with a firm"s marketing mix- both within indiv
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