Get 2 days of unlimited access
at Ball State University

Textbook Notes for Marketing at Ball State University (BSU)


BALL STATEMKG 410StautamoyerFall

MKG 410 Chapter Notes - Chapter 1: Direct Marketing, Sales Promotion

OC11696461 Page
0
View Document
BALL STATEMKG 310BornaSummer

MKG 310 Chapter Notes - Chapter 11: Elaboration Likelihood Model, Classical Conditioning

OC11194264 Page
0
An attitude is an enduring organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspect of our environment.
View Document
BALL STATEMKG 300rodneydavisSpring

MKG 300 Chapter Notes - Chapter 9: Product Liability, Swot Analysis, Crowdsourcing

OC11194263 Page
2
Chapter 9- project management and new product development. Products, customer behavior, and competition change over time. The product life cycle descri
View Document
BALL STATEMKG 310BornaSummer

MKG 310 Chapter Notes - Chapter 4: Middle Class, Generation Z, Conspicuous Consumption

OC11194264 Page
2
View Document
BALL STATEMKG 300rodneydavisSpring

MKG 300 Chapter Notes - Chapter 12: The Home Depot, Warehouse Club, Ace Hardware

OC11194264 Page
1
Chapter 12- retailers, wholesalers, and their strategy planning. Retailing covers all of the activities involved in the sale of products to final consu
View Document
BALL STATEMKG 310BornaSummer

MKG 310 Chapter Notes - Chapter 8: Ambush Marketing, Cocktail Party, Sequential Analysis

OC11194263 Page
1
View Document
BALL STATEMKG 310BornaSummer

MKG 310 Chapter Notes - Chapter 3: Gender Identity, Simple Living, Environmental Organization

OC11194262 Page
1
Cultural values are widely held beliefs that affirm what is desirable. Consumers" efforts to reduce their reliance on consumption and material possessi
View Document
BALL STATEMKG 300rodneydavisSpring

MKG 300 Chapter Notes - Chapter 16: Geographical Pricing, Price Discrimination, Price Fixing

OC11194263 Page
5
Price is the amount of money that is charged for something of value. A target return objective sets a specific level of profit as an objective. A profi
View Document
BALL STATEMKG 300rodneydavisSpring

MKG 300 Chapter Notes - Chapter 14: The Incentive, Sales Territory, National Do Not Call Registry

OC11194264 Page
2
Absolutely essential in the promotion blends of some firms. Often a company"s largest single operating expense. Good salespeople try to help the custom
View Document
BALL STATEMKG 300rodneydavisSpring

MKG 300 Chapter Notes - Chapter 13: Advertising Mail, Internal Communications, Integrated Marketing Communications

OC11194264 Page
4
Promotion is communicating information between the seller and potential buyer or others in the channel to influence attitudes and behavior. Personal se
View Document
BALL STATEMKG 300rodneydavisSpring

MKG 300 Chapter Notes - Chapter 11: Applied Digital Data Systems, Pepperidge Farm, Electronic Data Interchange

OC11194262 Page
1
Logistics is the transporting, storing, and handling of goods in ways that match target customers" needs with a firm"s marketing mix- both within indiv
View Document
BALL STATEMKG 300rodneydavisSpring

MKG 300 Chapter Notes - Chapter 4: Market Segmentation, Marketing Mix

OC11194263 Page
5
Understanding types of dimensions used to segment markets. A market is a group of potential customers with similar needs who are willing to exchange so
View Document
Showing 1 — 12 of 28 result

Textbook Notes (270,000)
US (100,000)
MKG (20)