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Textbook Notes for Marketing at Baruch College


BARUCHMKT 3000davidlunaSpring

MKT 3000 Chapter 4: Chapter 4

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Ethical question managers face: how to balance shareholder interests with the needs of society. For markets the firm"s ability to maintain consumer tru
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BARUCHMKT 3000davidlunaSpring

MKT 3000 Chapter 5: Chapter 5

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By paying close attention to customer needs and continuously monitoring the business environment in which the company operates, a good marketer can ide
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BARUCHMKT 3000davidlunaSpring

MKT 3000 Chapter Notes - Chapter 6: Cognitive Dissonance, Decision Rule, Purch Group

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Dynamic interaction of affect and cognition, behavior, and the environment by which human beings conduct the exchange aspects of their lives. Success o
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BARUCHMKT 3000davidlunaSpring

MKT 3000 Chapter Notes - Chapter 8: Gross Domestic Product, Gross National Income, Foreign Exchange Controls

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Globalization refers to the processes by which goods, services, capital, people, information, and ideas flow across national borders. Increasing global
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BARUCHMKT 3000davidlunaSpring

MKT 3000 Chapter Notes - Chapter 9-10: Universal Product Code, Big Data, Data Mining

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Age, gender, income and education: rethinking some stereotypical ideas about who is buying has become common trend, psychographic segmentation: one tha
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