COMM1040 Chapter Notes - Chapter 3: Selective Perception, Ethnocentrism, Controllability
7 Oct 2014
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Perception: differences in perception occur regularly, we do not always agree on what is before our eyes. Stereotyping leads us to oversimplify, generalize, and grossly exaggerate our observations: lazy perceivers rely on stereotyping as their key perceptual process. Because it discourages careful observation and encourages pigeonholing, stereotyping encourages categorization, leading some to observe that stereotyping brings on a malady called hardening of the categories. : among the factors that can interfere with accurate perception are the following: It is easier for us to keep seeing things as we have in the past than it is. 6 to revise our perceptions: most americans perceive it to be important to express their uniqueness and independence, whereas in asian cultures, the group and not the individual is paramount. We pay more attention to and are more likely to remember information if we think we will not be able to find it later.
